Why I Think Book Trailers Should Not Look Like Movie Trailers

Let’s be real—most book trailers miss the mark entirely. I’ve sat through hundreds. Thrillers, literary fiction, even a poetry collection or two that should never, ever have been dragged into the visual domain. Time after time, what jumps out is how eagerly they mimic the language of cinema. Sweeping orchestral swells. That gravely, overdramatic voiceover.

The Impossible Brief

The Impossible Brief Welcome to the peculiar intersection of literature and marketing, where a 300-page symphony of voice, tension, and subtext gets crammed into a sixty-second spot for TikTok, YouTube, or Instagram. It sounds like a dare dreamt up during a particularly vicious happy hour among publicists. The novel took three years, two breakdowns, and

The Impossible Magic Trick: Shrinking a Soul into Sixty Seconds

The Impossible Magic Trick: Shrinking a Soul into Sixty Seconds There’s a specific heartbreak reserved for the devoted reader. It hits the moment someone, with perky, merciless enthusiasm, asks, “What’s your book about?” You freeze. Not because you don’t know, but because you know too much. You know the texture of the third-floor wallpaper in

On the Question of Whether Books Need Trailers at All

A book and a screen, forever negotiating a truce. Even breakfast cereal has a video now—thirty seconds of milk hitting oat clusters in slow motion, a folk-pop track murmuring about artisanal grains. So it’s hardly a shock that books, those quiet stacks of ink and paper, have been shoved into the moving-image arena too. The

The Unbearable Lightness of Being a Book Trailer

I got cornered at a publishing party last month by a man clutching his phone like it was wired to something explosive. “You review books,” he said. Not a question. “You have to see the trailer for my memoir. Got a drone shot of the Grand Canyon and a voiceover by my cousin—she did community